Wayfinding Strategy

Your brand in the built environment

Wayfinding is often the first interaction your customers have with your brand.

Done right, it is a system of navigation that tells people where they are, where their destination is, and how to get there.

Strategic wayfinding is based on human behaviour. Not only does it facilitate the most efficient movement of people around a place, it ensures they leave with a positive memory of their visit – and your organisation.

© Ninety Seven Agency 2017